WHITEPAPER
UNIFIED COMMERCE PREVAILS
2020 is a challenging year for the retail sector: lockdown, shops closing are a real threat for the business. Point of sales digitalization which enables a unified and smooth consumer journey is vital more than ever.
In spite of an accelerated growth in e-commerce these past few months, consumers are still very keen on buying in-store. But despite this strong attachement, new trends confirm that brands must constantly reinvent themselves to stay in the race.
This whitepaper gathers interviews with retailers , integrators and influenceurs in the retail sector who discuss the evolution and future of the retail sector and the importance of Unified Commerce today.
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