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WHITEPAPER

UNIFIED COMMERCE PREVAILS

 

2020 is a challenging year for the retail sector: lockdown, shops closing are a real threat for the business. Point of sales digitalization which enables a unified and smooth consumer journey is vital more than ever.

In spite of an accelerated growth in e-commerce these past few months, consumers are still very keen on buying in-store. But despite this strong attachement, new trends confirm that brands must constantly reinvent themselves to stay in the race. 

This whitepaper gathers interviews with retailers , integrators and influenceurs in the retail sector who discuss the evolution and future of the retail sector and the importance of Unified Commerce today. 

DISCOVER THE TABLE OF CONTENT

 

 

 

 

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Thank you to all the partners for their contribution in writing this whitepaper:

 

CONTENT

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PREFACE
By Michael Zakkour, Founder of 5 New Digital

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CONSUMER CENTRICITY TRHOUGH UNIFIED COMMERCE
By Michael Zakkour, Founder of 5 New Digital

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THE EVOLUTION OF RETAIL
By Philip Bianchi, CEO of Proximis

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INSIGHT FROM A CHIEF DIGITAL OFFICER (CDO)
By Aurélia Barth, Customer Success Director at Proximis

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THE SECRET OF SUCCESSFUL RETAILERS

By Eric Voltzenlogel, VP Marketing & Sales Engineering at Proximis

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THE UNIFIED SHOPPING CART...OR HOW TO TURN UP WITH A 'YES'FOR THE CONSUMER 

By Eric Voltzenlogel, VP Marketing & Sales Engineering at Proximis

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UNIFIED COMMERCE, CRUCIAL FOR THE SURVIVAL AND GROWTH OF RETAILERS

By Sébastien Durand, Ecommerce & Omnichannel Director at KPMG

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DATA CONSOLIDATION: THE ENTRY KEY OF UNIFIED COMMERCE 

By Laurent Leca, Chief Product Officer at Proximis

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TECHNOLOGY FOR STRONGER BONDINGS, FEEDBACK FROM ALDO

By Grégoire Baret, Senior Director, Omnichannel Experience, Groupe Aldo

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THE VISION OF JACQUES BAUDOZ, CEO OF JOUÉCLUB

By Jacques Baudoz, CEO of Jouéclub