2020 is a challenging year for the retail sector: lockdown, shops closing are a real threat for the business. Point of sales digitalization which enables a unified and smooth consumer journey is vital more than ever.
In spite of an accelerated growth in e-commerce these past few months, consumers are still very keen on buying in-store. But despite this strong attachement, new trends confirm that brands must constantly reinvent themselves to stay in the race.
This whitepaper gathers interviews with retailers , integrators and influenceurs in the retail sector who discuss the evolution and future of the retail sector and the importance of Unified Commerce today.
PREFACE
By Michael Zakkour, Founder of 5 New Digital
CONSUMER CENTRICITY TRHOUGH UNIFIED COMMERCE
By Michael Zakkour, Founder of 5 New Digital
THE EVOLUTION OF RETAIL
By Philip Bianchi, CEO of Proximis
INSIGHT FROM A CHIEF DIGITAL OFFICER (CDO)
By Aurélia Barth, Customer Success Director at Proximis
By Eric Voltzenlogel, VP Marketing & Sales Engineering at Proximis
By Eric Voltzenlogel, VP Marketing & Sales Engineering at Proximis
By Sébastien Durand, Ecommerce & Omnichannel Director at KPMG
By Laurent Leca, Chief Product Officer at Proximis
By Grégoire Baret, Senior Director, Omnichannel Experience, Groupe Aldo
By Jacques Baudoz, CEO of Jouéclub